Saturday, May 27, 2006
1:30 PM | 
Posted by
Admin
Black Hat SEO techniques
There are a delivery of really appropriate silly general public who do not go through what shadowy hat seo is and shoulder it is banned and unprincipled, or just in skint penchant. Today's blackhats are more entangled in robotics then any thing else!It's at all times hilarious to read some dry icy hat critic who doesn't have a evidence what is any more, and try to write more or less it as some soul of knowledge on the substance. The reality of the topic is, blackhat is not prohibited or wrong! It is basically hard-hitting seo to the location of speeding up the exploration tank engine treatment means by mechanization and a link of 1000's of spot, side, blogs, and area. They fake is unquestionably wadding, invisible text, and doorway folio. Today's don't even cogitate themselves any more because those old BH wiles from the ended are hardly ever expended, and are all but disregard accept for the untaught self state publicly blackhat authorities that are still 3 to 4 a month of Sundays late the phase!. They are round 3 an age behind schedule the era. It is genuine that blackhats did if truth be told use practice at one time, but have prolonged since advance to a complex level of search train maneuvering! To the gradation that most are not illuminating every skill .
How to Exchange links with other Sites
As a result of search engine changes, linking
with other sites is becoming an increasingly
iportant way to generate traffic to your website.
Links done properly will repay the effort and not
be subject to the whims of the search engines.
No more need to be concerned unduly about algorithmn
changes and the "Google dance".
Why have a Links Page ?
A links page should give your visitors a choice
of quality information and resources, not just
a web page to improve your search engine rankings.
Quality information on a links page is the best
long-term strategy to improve search engine
ranking.
Search engines are becoming very sophisticated
and realise that many sites are putting up links
merely to improve their rankings. Always exchange
links with web sites that are connected with
your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look
for sites that are compatible with your own.
Send the webmaster an email requesting requesting
a link or phone him or her personally.
An easier way is to register with the SiteSell
free link exchange program which will give
you quality links and save you a lot of time.
To register free for the SiteSell link exchange
program go to :
http://www.merchant-account-service.com/link_exchange.html
How can I tell the web site I want to exchange with
has any traffic?
Check the traffic ranking with Alexa (www.alexa.com).
This will give you a good idea of its popularity.
Another way is to check its page rank with Google.
If a web site has a page rank of 4, it is more
popular than one with a page rank of 20.
Try to exchange links with sites that have more
traffic but you must be realistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site,
provided you do not have a large page with links
to all kinds of sites. Remember, keep your links
relevant to the content of your site.
If you have only a few links, the best way is to
have a list with the title of the web site and a
short description of its content. Large numbers of
links are not recommended as it looks a bit tacky.
Exchange links can be worth the time and effort
if done properly. The golden rule is only exchange
links with other web sites that have content
related to yours.
(c) John Lynch
( For a Free 6-part mini course on Internet Marketing
including free interviews with top marketers such
as Jay Abraham, Joe Vitale etc., free autoresponder
and free Internet Marketing ebooks by top gurus.
http://www.merchant-account-service.com/internet_marketing_explained.html)
About the author:
For a free report on how to get an Internet
Merchant Account with best recommendations go to:
http://www.merchant-account-service.com/merchant_account.html
Build a strong foundation for creating your First Online Identity Notes for beginners. By Arun Tibrewal (www.arun.info)Arun TibrewalIf you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.
Remember empires never built in day, but it takes years of dedicated hard work, devotion, patience and to work constantly towards creating it successfully. If you are a slow mover but consistent towards your work, there is no reason your efforts will fail. Small efforts which you repeat day in and day out results 100% success in due time course. It is always advisable to get some basic knowledge before you begin your journey to a great on line success. Here are some general points which explain in brief on the basic requirements of creating your first online identity.
1. Choose a descriptive and short domain name. It is essential to choose a good domain name. Dont go for any sub domain or free domain, but always have your own, as people will be remembering you with your name only. It should be a TLD i.e. yourbusinessname.com, .org, .biz and so on.
2. Select a quality host, which can provide you consistent uptime and have flexibility to upgrade or extend required features for running your site effectively. In general if you like to have a greater visibility of your website you should hire services from a experienced hosting company even if there cost is high.
3. Make your site plan first. Just open your notepad and write down what is your site all about, what it sells, how it sells, to whom it will sell, and other things. Create different sections of your site theme and note it point by point. It is always advisable in beginning; you should start with the basic functionality and upgrade it later on. This will give you an instant kick start and you can always enhance its functionality with fewer efforts.
4. Write a unique copy. If you can write good contents, you can make a strong presence in World Wide Web and well ahead with your competitors. Make a killer copy of your contents; it should be unique and relevant to your site theme. It is a word that sells into the market, if you feel you can hire an agency that are specialized in writing contents on given basic parameters. There are several of them available on net which you need to do some research before hiring one i.e. carefully analyzing there credentials.
5. Build a website which loads fast and navigated easily. Means your visitors should find easily what they are looking for. Dont make your site just for search engines but create one for your visitors so that they can brows your site without any hassles. Your design should be an eye catcher with less images and better content visibility. Hire a designer who knows about the website usability analysis, visibility, website utility and present your main theme visible within the design. In nut shell your website will be carrying your brand value and should be presented in a professional manner in front of your visitors.
6. Optimize your site. Do the basic optimization of your site for different search engines. Initially you need not to hire any SEO or apply any killer techniques, but do it yourself few things so that search engines can find your site easily i.e. writing a good title, description of the site, adding proper met tags a submit to the different directories and search engines. Once they crawl your site and index it properly, you can keep on adding relevant contents on pages. You need a lot of patience to get visible in search engines if you follow the ethical ways, as it provide you a longer stay and better visibility on web.
7. Market your site. A Business is all about what is it and how it is marketed. A well marketed site may virtually force a visitor to become interested and make them confident enough to buy the services from you. The basics of marketing is of your own knowledge and some preset parameters i.e. What you sell, How you sell, Where you sell, Who are your targeted potential clients, how much domain knowledge you have, What is the actual strength of your product and so on. Create effective sale letters, know your targeted customers, draw a plan and quickly start implementing that. A well drawn regular marketing plan combined with selective advertisement campaign, implemented steadily on right time can provide greater results on World Wide Web enable you to reach your goal successfully.
8. Promote your site. Promoting your site is a vital technique which can not be done in one day or overnight. To get desired results you need to work hard constantly so that you will be able to capitalize the maximum exposures on world wide and establish your solid online presence. You can publish a press release, write articles, manually add your site to different directories on section which is most relevant for your site theme, and distribute ezines, banner advertisements, and many more possible ways to promote it regularly on internet.
These are the basic and fundamental need to build an strong foundation for your online presence. Remember a tallest building on earth has the strongest foundation too that support its structure to stay longer on earth. Follow the ethical ways and simple rules and take a step towards building an foundation of your online empire.
About the author:
About the author:
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.netand its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.
http://www.i-wayhost.net(Straight Forward Host)
http://www.onlydevelopers.com(Open community for developers)
http://www.siplnet.com(Customized billing solutions)
The Click Fraud Problem & how to eliminate it.Christos VarsamisClick fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who is doing that?
Three main groups click on pay per click ads, without real interest in the offered goods:
People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.
Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.
This is a huge problem. There is no pay per click Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.
Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.
One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:
IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account's transaction utilization
IP address history - alert you to prior offenders
Another similar service is who is clicking who:
http://www.whosclickingwho.com
Other ways is the click fraud capture software like Click Auditor:
http://www.keywordmax.com/click_auditor.html
About the author:
Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com& http://www.internetmarketingsuccesstips.com.
As a result of search engine changes, linking
with other sites is becoming an increasingly
iportant way to generate traffic to your website.
Links done properly will repay the effort and not
be subject to the whims of the search engines.
No more need to be concerned unduly about algorithmn
changes and the "Google dance".
Why have a Links Page ?
A links page should give your visitors a choice
of quality information and resources, not just
a web page to improve your search engine rankings.
Quality information on a links page is the best
long-term strategy to improve search engine
ranking.
Search engines are becoming very sophisticated
and realise that many sites are putting up links
merely to improve their rankings. Always exchange
links with web sites that are connected with
your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look
for sites that are compatible with your own.
Send the webmaster an email requesting requesting
a link or phone him or her personally.
An easier way is to register with the SiteSell
free link exchange program which will give
you quality links and save you a lot of time.
To register free for the SiteSell link exchange
program go to :
http://www.merchant-account-service.com/link_exchange.html
How can I tell the web site I want to exchange with
has any traffic?
Check the traffic ranking with Alexa (www.alexa.com).
This will give you a good idea of its popularity.
Another way is to check its page rank with Google.
If a web site has a page rank of 4, it is more
popular than one with a page rank of 20.
Try to exchange links with sites that have more
traffic but you must be realistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site,
provided you do not have a large page with links
to all kinds of sites. Remember, keep your links
relevant to the content of your site.
If you have only a few links, the best way is to
have a list with the title of the web site and a
short description of its content. Large numbers of
links are not recommended as it looks a bit tacky.
Exchange links can be worth the time and effort
if done properly. The golden rule is only exchange
links with other web sites that have content
related to yours.
(c) John Lynch
( For a Free 6-part mini course on Internet Marketing
including free interviews with top marketers such
as Jay Abraham, Joe Vitale etc., free autoresponder
and free Internet Marketing ebooks by top gurus.
http://www.merchant-account-service.com/internet_marketing_explained.html)
About the author:
For a free report on how to get an Internet
Merchant Account with best recommendations go to:
http://www.merchant-account-service.com/merchant_account.html
Build a strong foundation for creating your First Online Identity Notes for beginners. By Arun Tibrewal (www.arun.info)Arun TibrewalIf you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.
Remember empires never built in day, but it takes years of dedicated hard work, devotion, patience and to work constantly towards creating it successfully. If you are a slow mover but consistent towards your work, there is no reason your efforts will fail. Small efforts which you repeat day in and day out results 100% success in due time course. It is always advisable to get some basic knowledge before you begin your journey to a great on line success. Here are some general points which explain in brief on the basic requirements of creating your first online identity.
1. Choose a descriptive and short domain name. It is essential to choose a good domain name. Dont go for any sub domain or free domain, but always have your own, as people will be remembering you with your name only. It should be a TLD i.e. yourbusinessname.com, .org, .biz and so on.
2. Select a quality host, which can provide you consistent uptime and have flexibility to upgrade or extend required features for running your site effectively. In general if you like to have a greater visibility of your website you should hire services from a experienced hosting company even if there cost is high.
3. Make your site plan first. Just open your notepad and write down what is your site all about, what it sells, how it sells, to whom it will sell, and other things. Create different sections of your site theme and note it point by point. It is always advisable in beginning; you should start with the basic functionality and upgrade it later on. This will give you an instant kick start and you can always enhance its functionality with fewer efforts.
4. Write a unique copy. If you can write good contents, you can make a strong presence in World Wide Web and well ahead with your competitors. Make a killer copy of your contents; it should be unique and relevant to your site theme. It is a word that sells into the market, if you feel you can hire an agency that are specialized in writing contents on given basic parameters. There are several of them available on net which you need to do some research before hiring one i.e. carefully analyzing there credentials.
5. Build a website which loads fast and navigated easily. Means your visitors should find easily what they are looking for. Dont make your site just for search engines but create one for your visitors so that they can brows your site without any hassles. Your design should be an eye catcher with less images and better content visibility. Hire a designer who knows about the website usability analysis, visibility, website utility and present your main theme visible within the design. In nut shell your website will be carrying your brand value and should be presented in a professional manner in front of your visitors.
6. Optimize your site. Do the basic optimization of your site for different search engines. Initially you need not to hire any SEO or apply any killer techniques, but do it yourself few things so that search engines can find your site easily i.e. writing a good title, description of the site, adding proper met tags a submit to the different directories and search engines. Once they crawl your site and index it properly, you can keep on adding relevant contents on pages. You need a lot of patience to get visible in search engines if you follow the ethical ways, as it provide you a longer stay and better visibility on web.
7. Market your site. A Business is all about what is it and how it is marketed. A well marketed site may virtually force a visitor to become interested and make them confident enough to buy the services from you. The basics of marketing is of your own knowledge and some preset parameters i.e. What you sell, How you sell, Where you sell, Who are your targeted potential clients, how much domain knowledge you have, What is the actual strength of your product and so on. Create effective sale letters, know your targeted customers, draw a plan and quickly start implementing that. A well drawn regular marketing plan combined with selective advertisement campaign, implemented steadily on right time can provide greater results on World Wide Web enable you to reach your goal successfully.
8. Promote your site. Promoting your site is a vital technique which can not be done in one day or overnight. To get desired results you need to work hard constantly so that you will be able to capitalize the maximum exposures on world wide and establish your solid online presence. You can publish a press release, write articles, manually add your site to different directories on section which is most relevant for your site theme, and distribute ezines, banner advertisements, and many more possible ways to promote it regularly on internet.
These are the basic and fundamental need to build an strong foundation for your online presence. Remember a tallest building on earth has the strongest foundation too that support its structure to stay longer on earth. Follow the ethical ways and simple rules and take a step towards building an foundation of your online empire.
About the author:
About the author:
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.netand its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.
http://www.i-wayhost.net(Straight Forward Host)
http://www.onlydevelopers.com(Open community for developers)
http://www.siplnet.com(Customized billing solutions)
The Click Fraud Problem & how to eliminate it.Christos VarsamisClick fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who is doing that?
Three main groups click on pay per click ads, without real interest in the offered goods:
People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.
Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.
This is a huge problem. There is no pay per click Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.
Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.
One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:
IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account's transaction utilization
IP address history - alert you to prior offenders
Another similar service is who is clicking who:
http://www.whosclickingwho.com
Other ways is the click fraud capture software like Click Auditor:
http://www.keywordmax.com/click_auditor.html
About the author:
Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com& http://www.internetmarketingsuccesstips.com.
Wednesday, May 24, 2006
Black Hat News And brainpower
It is loyal that did certainly use those method at one time, but have slow since advance to a developed near of exploration steam engine kneading! To the intensity that most are not informative every procedure . They are near 3 years behindhand the stage. The statistics of the stuff is, is not criminal or depraved! It is unpretentiously destructive seo to the outlet of speedy up the search diesel locomotive massage process by automation and a web of 1000's of sites, sheet of paper, blogs, and dominion. Today's blackhats don't even judge themselves blackhats any more because not getting any younger BH wiles from the early are once in a blue moon ever consumed, and are all but be unable to summon up accept for the lame unqualified self announce blackhat establishment that are quiet 3 to 4 eons late the period!. They assume is austerely insulation, invisible text, and doorway leaf. There are a kismet of really right ill-advised folks who do not tell what dim hat seo is and sham it is illicit and wrong, or just in pitiable aftertaste. Today's are more elaborate in mechanization then any thing else!It's constantly hilarious to read some stodgy silvery hat critic who doesn't have a trace what blackhat is any more, and go to write about it as some sort of group on the theme.
Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's where the main problem arises: how to find what you need among all those innumerable terabytes of data. The World Wide Web is overloaded with various stuff related to diverse interests and activities of human beings who inhabit the globe. How can you tell what a site is devoted to without visiting it? Besides, the number of resources grew as quickly as the Internets own development, and many of them closely resembled each other (and still do). This situation necessitated finding a reliable (and at the same time fast) way to simplify the search process, otherwise there would be absolutely no point to the World Wide Web. So, development and deployment of the first search engines closely followed the birth of the World Wide Web. *
How It All Began
At the start, search engines developed quite rapidly. The "grandfather" of all modern search engines was Archie, launched in 1990, the creation of Alan Emtage, a student at McGill University, Montreal. Three years later, the University of Nevada System Computing Services deployed Veronica. These search engines created databases and collected information on the files existing in the global network. But they were soon overwhelmed by the fast growth of the net, and others stepped forward.
World Wide Web Wanderer was the first automated Internet robot, whereas ALIWEB, launched in Autumn of 1993, was the first rough model of a modern web directory that is filled up by site owners or editors. At about the same time, the first 'spiders' appeared. These were: JumpStation, World Wide Web Worm, and Repository-Based Software Engineering** starting the new era of World Wide Web search. Google and Yahoo are two of their better-known descendants.
http://galaxy.com/info/history2.html.
Search Engines Today
Modern web searchers are divided into two main groups:
search engines and
directories.
Search engines automatically 'crawl' web pages (by following hyperlinks) and store copies of them in an index, so that they can generate a list of resources according to users' requests (see How Search Engines Work, below). Directories are compiled by site owners or directory editors (in other words, humans) according to categories. In truth, most modern web search combine the two systems to produce their results.
How Search Engines Work
All search engines consist of three main parts:
the spider (or worm);
the index; and
the search algorithm.
The first of these, the spider (or worm), continuously crawls web space, following links that lead both to within the limits of a website and to completely different websites. A spider reads all pages content and passes the data to the index.
The Index is the second part of a search engine. It is a storage area for spidered web pages and can be of a huge magnitude (Googles index, for example is said to consist of three billion pages).
The third part of a search engine system is the most sophisticated. It is the search algorithm, a very complicated mechanism that sorts an immense database within a few seconds and produces the results list. Looking like a web page (or, most often, lots of pages), it contains links to resources that match users' queries (i.e., relevant resources). The most relevant ones (as the search engine sees it) are nearer the top of the list. They are the ones most likely to be clicked by the user of the search engine. A site owner should therefore take heed of the site's relevancy to the keywords it is expected will be used to find it.
http://www.searchenginewatch.com/webmasters/article.php/2168031
A Relevancy calculation algorithm is unique for every search engine, and is a trade secret, kept hidden from the public. However, there are some common principles, which will be discussed in the following paragraph.
http://www.searchenginewatch.com/webmasters/article.php/2167961
What to Do to Have Your Web Site Found through Search Engines
There are some simple rules to make your resource relevant enough to be ranked in the top 10 by the majority of search engines.
Rule 1: Work on the body copy
A search engine determines the topic of your site judging by the textual information (or content) of every page. Of course, it cannot comprehend the content the way humans do, but this is not critical. It is much more important to include keywords, which are found and compared with users' queries by the programme. The more often you use targeted keywords, the better your page will be ranked when a search on those keywords is made.
You can increase the relevancy of your targeted keywords still more if you include them in the HTML title of your page (
Sunday, May 21, 2006
Black Hat SEO procedure
They take upon yourself is only packing, invisible text, and doorway pages. Today's are more elaborate in robotics then any thing else!It's eternally funny to read some dry waxen hat critic who doesn't have a intimation what blackhat is any more, and go to write roughly it as some class of influence on the dependent. They are approximately 3 an inordinate length of time behind schedule the period. Today's blackhats don't even believe any more because elderly BH tricks from the preceding are hardly ever ever used, and are all but be unable to call to mind accept for the untutored self proclaimed blackhat the established order that are at a standstill 3 to 4 ages in arrears the stage of development!. It is veritable that blackhats did in truth use those practice at one time, but have slow since progress to a complex neck and neck of search steam engine misapplication! To the degree that most are not educational every practice publically. The actuality of the matter is, is not illegal or immoral! It is simply belligerent seo to the place of flying up the pursuit locomotive handling course of action by mechanization and a linkage of 1000's of sites, side, blogs, and area. There are a kismet of really identical witless ancestors who do not undergo what gloomy hat seo is and sham it is forbidden and disreputable, or just in feeble smack.
>
SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That's the intent of SEO, however. Since SEO is still an emerging field, there is no "governing body", and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to decieve the system to win "fake" high rankings.
It is not true that you have no control over what appears in the search engines. The content that you put on your site determines where you appear in the search engine results page (SERP). If your site is about "widgets", you're probably not going to appear in search results about "bus fares". The most important thing you can do on the web is to represent yourself honestly. If your site is about "widgets", and the content on your site talks about "widgets" then you'll probably appear somewhere in the SERP for "widgets". A good SEO professional can help you rank higher for "widgets", among other well-researched, and relevant keywords.
What is the Difference Between a "Good" SEO Service, and a "Bad" One?
A bad ("blackhat") SEO marketer is like a vendor walking down the street selling snake oil. You may think you're getting a deal, but you can't be sure of the consequences. A good SEO marketer is like a pharmacist. They have studied all the tried and true techniques to solve your problem and probably have a good idea of how to safely and effectively address your issue.
The Benefits of Hiring bad SEO:
-Your site could shoot straight to the top, ranking #1 for your keywords
-You could earn a few new customers quickly and make a quick buck
-The cost is far less than what your friends and competitors are paying for SEO
The Costs of Hiring bad SEO:
-When the search engines catch on, your site could be penalized (drastically downgraded) in the rankings, ending up worse than before
-Your site could be temporarily banned from the search engine (completely unfindable - expect 6-12 months)
-Your site could be permanently banned from the search engine (completely unfindable - for good)
-When any of the above occurs, there will be lost productivity from having to remove all the search engine spam from your site
-It could be hard to track down all the tricks the SEO marketer used to artificially boost the rankings, and therefore it could take a long time to get back into the results pages
-Once penalized or banned, you will lose all the potential customers you would have gained had it been done correctly
-A professional SEO consultant will probably have to be hired at additional cost to fix it and do the job right
Don't believe it? In February 2006, BMW was given the Google Death Penalty for employing blackhat SEO practices. They presented a slick design to anyone with JavaScript, and showed everyone else (that means the search engines) a keyword-rich page. Showing one content to visitors and another to Google is a no-no. BMW Germany was banned from Google.
The Costs of Hiring Good SEO:
-The initial cost will be higher
-There will probably be an ongoing subscription fee
-The implementation time will be longer (for the site to rank high)
-There will be changes to the content of the actual site, and probably the structure, as well
The Benefits of Hiring Good SEO:
-Higher rankings overall
-The high rankings tend to stay there
-The keywords you are ranking high for are relevant to your organization and the people who are trying to find you
-It is more cost-effective in the long-term
-Future pages that you add the the site will be easier and faster to rank higher
-No blackout periods or customer loss because of penalty
What Is "Bad" SEO, and Why is it So Undesirable?
First, let's examine some of the techniques available to the blackhat SEO marketer. Here are just a few:
-Doorway Pages: Many pages stuffed with keywords are placed on the web, and all link back to your site
-Cloaking: Showing one version of the site to visitors, and another to search engines.
-Dynamic Content: Not all dynamic content is bad; in fact, most is perfectly legitimate. But having the server generate large lists of keywords that change frequently is generally a bad idea.
-Scraping: Some sites visit high ranking sites, copy bits of the content that has the keyword they want, and post it on their site. This is a very good way to really annoy other websites.
-Hidden Text: Keywords on a page that are the same colour as the background, or that are hidden by CSS are a bad idea
-Setting up links pages that use the keyword-rich link text of other sites to gain ranking. This makes the link page appear to be more relevant for the desired keywords. This annoys not only the search engines, but also the visitors.
-Keyword Stuffing: Writing almost meaningless text in the site that is basically a long list of keywords. Responsible SEO will use keywords carefully in the text, but like all things, you can overdo it. Search engines appreciate good grammar.
-Overdoing RSS: Go ahead and syndicate large portions of your website. But syndicating all of your website may raise a flag. There are rumors suggesting that there might possibly be changes in the way Google indexes RSS in the future.
-Bait-and-Switch: Submitting the search-engine friendly page to the search engine, then after it's indexed, uploading the "real" page. This is a very temporary boost in your rankings.
-Irrelevant Keywords: WHY would you promote the keyword "sex" on your site about "widgets"? Do you honestly think someone looking for "sex" will see your site and say, "oh wait a minute, I think I wanted a widget"? If you sell "widgets", then promote "widgets", so people who want to buy "widgets" can find your "widgets".
Why do Search Engines Dislike All This?
Search engines are in the information business. Specifically, search engines provide helpful answers to questions. Sites which use these techniques dilute the relevancy and usefulness of the search engines. The search engine that allows their results to become irrelevant is useless and out of business. No-one will search that engine, no-one will click on their ads, no-one will want to buy or display their ads, and eventually no-one will want to invest in them. Search engines are protecting their investments and their future by ensuring the continuing relevancy and usefulness of their results.
How to Hire a Good SEO Professional
Let's first look at some of the signs that indicate the possibility of a blackhat SEO marketer
-If you hear anything like "we guarantee top placement", don't hire them. A good SEO marketer cannot guarantee you a good ranking any more than your broker can guarantee you a great return. All they can do is a good job, or not.
-If the company representative talks to you about the advantages of Meta Tags, don't hire them. Meta Tags are very obsolete in terms of search engine marketing (SEM).
-Get a list of previous clients and check their current site and rankings. If their rankings are now low, or if the client sites seem to have spammy content, or little content, don't hire them.
-If first contact with the SEO company is made through an unsolicited phone call or email, be wary. Why? SEO is not an aggressive marketing technique. SEO is the art and science of providing people with what they were looking for anyway. It is fulfilling a need in response to a request about that need. In a sense, it is an entirely passive marketing technique, because it is only triggered when a person is actually seeking it. Be wary of search engine marketers that seem overly aggressive.
My personal pet peeve is the ones that call and announce that we are not at the top of the search engines but they can "help" us. Rest assured, we are listed at the top for every keyphrase we've ever really targeted. When they are informed that we are at the top, they start demanding to know which keywords we rank high for. Such valuable keyphrases should not be given away so cheaply. I politely hang up on these people.
These are a few signs of a good SEO marketer
-A good SEO marketer will insist on content changes to the website, and perhaps the structure of the site
-A good marketer will thoroughly research the keywords they are going to be targeting, making sure that the keywords or phrases are relevant to the people trying to find you
-They will generally provide you with regular reports, or at least suggest a strategy for collecting reporting data
-Good SEO marketers will probably charge an ongoing subscription fee. This is because the web is a growing, organic network, and web marketing is an ongoing process.
-Good SEO should be able to provide client names & sites from a few years ago that you can look up online. If you are unsure, then feel free to contact the owners of the site for a reference.
Life provides us with so few quick fixes. As in all things, hard work and dedication pay off, and those looking for the "quick buck" generally get it, and not much more. If you are serious about your online business, or the ongoing "findability" of your website, it is absolutely worth investing in long term strategies for search engine success. After all, search engines are not going away any time soon.
About the Author
Helen M. Overland is a professional Online Marketer and E-Commerce Manager with almost 6 years experience in search engine marketing, SEO and PPC. She has achieved high search engine rankings for many websites through targeted, successful web marketing campaigns.
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