Monday, June 11, 2012
Blowing the Soloists Out of the Water: Why Transparency and Core Values Should Drive Social Media Engagement
1:22 AM | 
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Successful sustainable companies use core values to lead strategy and steer not only the culture, but also overall business performance. Social media provides new opportunities to lead and communicate these values. In this article I will explain why companies driven by strong values are particularly well placed to benefit from social media and the increasing demand for transparency in society in general.
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