Black Hat SEO News

Last month Greenpeace launched a campaign highlighting the KFC brand deforestation policy in Indonesia, bringing into question the “sustainability” stratagem ostensibly practiced by its owner, the Louisville, KY-based global fast food empire YUM! Brands. Witnessing nearly a 12% fall in YUM! stock price since its April peak at $74, Localspeak was prompted to run a NetBase Insight Composer summary analysis to determine whether YUM!’s KFC crisis mitigation showed signs of reversing its 30-day -30% net sentiment. In doing so we found 1 million impressions generated for the Greenpeace KFC/Indonesia campaign, which are reflected below in the KFC attributes chart.