Friday, July 20, 2012

Web Economics: The Product is You!



Communities ignore the wishes of their user base (Digg) at their peril. But communities of users are not the same as customers paying for a defined outcome with the product or service. The dynamics of this relationship can be obscured, usually on the part of the user, as Mark Suster notes on his blog. If you want proof that you are not a customer, just try phoning Facebook or Twitter.

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