Sunday, August 05, 2012

Media Manipulation: It’s a Fact, So What Do We Do About It?

On Monday, I posted a call for certification in the PR profession to establish a basis on which to establish trust between clients, the media and practitioners. If there’s any evidence that the client-media-PR world of a decade ago has changed irrevocably, it’s contained in a 45-minute conversation hosted on Google+ Hangouts on Air today by Duct Tape Marketing‘s John Jantsch.

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