Friday, September 14, 2012

Fashion Week: The Social Media Battle For Editorial Coverage

I can understand why Fashion Week coverage would be a social media battle. I attended two days of events and quickly noticed that the amount of bloggers, photographers, and social media enthusiasts were almost equal to the amount of fans, press, and celebrities in the audience. There wasn’t a single individual who wasn’t tweeting or live blogging something from the event which sells itself through its myriad of coverage.

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