Tuesday, February 12, 2013
Six Must-Haves to Cut Through
11:52 AM | 
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Cutting through has always been challenging. But looking at this year's batch of Super Bowl ads, it is clear that the formerly reliable components of surprise, emotion and relevance now need to be buttressed with socialize, searchify and extend. While the most successful of Super Bowl ads covered most of these bases, here’s how a few stood out.
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