Monday, December 25, 2006
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How to Exchange links with other Sites
As a result of search engine changes, linking
with other sites is becoming an increasingly
iportant way to generate traffic to your website.
Links done properly will repay the effort and not
be subject to the whims of the search engines.
No more need to be concerned unduly about algorithmn
changes and the "Google dance".
Why have a Links Page ?
A links page should give your visitors a choice
of quality information and resources, not just
a web page to improve your search engine rankings.
Quality information on a links page is the best
long-term strategy to improve search engine
ranking.
Search engines are becoming very sophisticated
and realise that many sites are putting up links
merely to improve their rankings. Always exchange
links with web sites that are connected with
your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look
for sites that are compatible with your own.
Send the webmaster an email requesting requesting
a link or phone him or her personally.
An easier way is to register with the SiteSell
free link exchange program which will give
you quality links and save you a lot of time.
To register free for the SiteSell link exchange
program go to :
http://www.merchant-account-service.com/link_exchange.html
How can I tell the web site I want to exchange with
has any traffic?
Check the traffic ranking with Alexa (www.alexa.com).
This will give you a good idea of its popularity.
Another way is to check its page rank with Google.
If a web site has a page rank of 4, it is more
popular than one with a page rank of 20.
Try to exchange links with sites that have more
traffic but you must be realistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site,
provided you do not have a large page with links
to all kinds of sites. Remember, keep your links
relevant to the content of your site.
If you have only a few links, the best way is to
have a list with the title of the web site and a
short description of its content. Large numbers of
links are not recommended as it looks a bit tacky.
Exchange links can be worth the time and effort
if done properly. The golden rule is only exchange
links with other web sites that have content
related to yours.
(c) John Lynch
( For a Free 6-part mini course on Internet Marketing
including free interviews with top marketers such
as Jay Abraham, Joe Vitale etc., free autoresponder
and free Internet Marketing ebooks by top gurus.
http://www.merchant-account-service.com/internet_marketing_explained.html)
About the author:
For a free report on how to get an Internet
Merchant Account with best recommendations go to:
http://www.merchant-account-service.com/merchant_account.html
Build a strong foundation for creating your First Online Identity Notes for beginners. By Arun Tibrewal (www.arun.info)Arun TibrewalIf you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.
Remember empires never built in day, but it takes years of dedicated hard work, devotion, patience and to work constantly towards creating it successfully. If you are a slow mover but consistent towards your work, there is no reason your efforts will fail. Small efforts which you repeat day in and day out results 100% success in due time course. It is always advisable to get some basic knowledge before you begin your journey to a great on line success. Here are some general points which explain in brief on the basic requirements of creating your first online identity.
1. Choose a descriptive and short domain name. It is essential to choose a good domain name. Dont go for any sub domain or free domain, but always have your own, as people will be remembering you with your name only. It should be a TLD i.e. yourbusinessname.com, .org, .biz and so on.
2. Select a quality host, which can provide you consistent uptime and have flexibility to upgrade or extend required features for running your site effectively. In general if you like to have a greater visibility of your website you should hire services from a experienced hosting company even if there cost is high.
3. Make your site plan first. Just open your notepad and write down what is your site all about, what it sells, how it sells, to whom it will sell, and other things. Create different sections of your site theme and note it point by point. It is always advisable in beginning; you should start with the basic functionality and upgrade it later on. This will give you an instant kick start and you can always enhance its functionality with fewer efforts.
4. Write a unique copy. If you can write good contents, you can make a strong presence in World Wide Web and well ahead with your competitors. Make a killer copy of your contents; it should be unique and relevant to your site theme. It is a word that sells into the market, if you feel you can hire an agency that are specialized in writing contents on given basic parameters. There are several of them available on net which you need to do some research before hiring one i.e. carefully analyzing there credentials.
5. Build a website which loads fast and navigated easily. Means your visitors should find easily what they are looking for. Dont make your site just for search engines but create one for your visitors so that they can brows your site without any hassles. Your design should be an eye catcher with less images and better content visibility. Hire a designer who knows about the website usability analysis, visibility, website utility and present your main theme visible within the design. In nut shell your website will be carrying your brand value and should be presented in a professional manner in front of your visitors.
6. Optimize your site. Do the basic optimization of your site for different search engines. Initially you need not to hire any SEO or apply any killer techniques, but do it yourself few things so that search engines can find your site easily i.e. writing a good title, description of the site, adding proper met tags a submit to the different directories and search engines. Once they crawl your site and index it properly, you can keep on adding relevant contents on pages. You need a lot of patience to get visible in search engines if you follow the ethical ways, as it provide you a longer stay and better visibility on web.
7. Market your site. A Business is all about what is it and how it is marketed. A well marketed site may virtually force a visitor to become interested and make them confident enough to buy the services from you. The basics of marketing is of your own knowledge and some preset parameters i.e. What you sell, How you sell, Where you sell, Who are your targeted potential clients, how much domain knowledge you have, What is the actual strength of your product and so on. Create effective sale letters, know your targeted customers, draw a plan and quickly start implementing that. A well drawn regular marketing plan combined with selective advertisement campaign, implemented steadily on right time can provide greater results on World Wide Web enable you to reach your goal successfully.
8. Promote your site. Promoting your site is a vital technique which can not be done in one day or overnight. To get desired results you need to work hard constantly so that you will be able to capitalize the maximum exposures on world wide and establish your solid online presence. You can publish a press release, write articles, manually add your site to different directories on section which is most relevant for your site theme, and distribute ezines, banner advertisements, and many more possible ways to promote it regularly on internet.
These are the basic and fundamental need to build an strong foundation for your online presence. Remember a tallest building on earth has the strongest foundation too that support its structure to stay longer on earth. Follow the ethical ways and simple rules and take a step towards building an foundation of your online empire.
About the author:
About the author:
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.netand its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.
http://www.i-wayhost.net(Straight Forward Host)
http://www.onlydevelopers.com(Open community for developers)
http://www.siplnet.com(Customized billing solutions)
The Click Fraud Problem & how to eliminate it.Christos VarsamisClick fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who is doing that?
Three main groups click on pay per click ads, without real interest in the offered goods:
People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.
Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.
This is a huge problem. There is no pay per click Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.
Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.
One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:
IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account's transaction utilization
IP address history - alert you to prior offenders
Another similar service is who is clicking who:
http://www.whosclickingwho.com
Other ways is the click fraud capture software like Click Auditor:
http://www.keywordmax.com/click_auditor.html
About the author:
Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com& http://www.internetmarketingsuccesstips.com.
As a result of search engine changes, linking
with other sites is becoming an increasingly
iportant way to generate traffic to your website.
Links done properly will repay the effort and not
be subject to the whims of the search engines.
No more need to be concerned unduly about algorithmn
changes and the "Google dance".
Why have a Links Page ?
A links page should give your visitors a choice
of quality information and resources, not just
a web page to improve your search engine rankings.
Quality information on a links page is the best
long-term strategy to improve search engine
ranking.
Search engines are becoming very sophisticated
and realise that many sites are putting up links
merely to improve their rankings. Always exchange
links with web sites that are connected with
your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look
for sites that are compatible with your own.
Send the webmaster an email requesting requesting
a link or phone him or her personally.
An easier way is to register with the SiteSell
free link exchange program which will give
you quality links and save you a lot of time.
To register free for the SiteSell link exchange
program go to :
http://www.merchant-account-service.com/link_exchange.html
How can I tell the web site I want to exchange with
has any traffic?
Check the traffic ranking with Alexa (www.alexa.com).
This will give you a good idea of its popularity.
Another way is to check its page rank with Google.
If a web site has a page rank of 4, it is more
popular than one with a page rank of 20.
Try to exchange links with sites that have more
traffic but you must be realistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site,
provided you do not have a large page with links
to all kinds of sites. Remember, keep your links
relevant to the content of your site.
If you have only a few links, the best way is to
have a list with the title of the web site and a
short description of its content. Large numbers of
links are not recommended as it looks a bit tacky.
Exchange links can be worth the time and effort
if done properly. The golden rule is only exchange
links with other web sites that have content
related to yours.
(c) John Lynch
( For a Free 6-part mini course on Internet Marketing
including free interviews with top marketers such
as Jay Abraham, Joe Vitale etc., free autoresponder
and free Internet Marketing ebooks by top gurus.
http://www.merchant-account-service.com/internet_marketing_explained.html)
About the author:
For a free report on how to get an Internet
Merchant Account with best recommendations go to:
http://www.merchant-account-service.com/merchant_account.html
Build a strong foundation for creating your First Online Identity Notes for beginners. By Arun Tibrewal (www.arun.info)Arun TibrewalIf you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.
Remember empires never built in day, but it takes years of dedicated hard work, devotion, patience and to work constantly towards creating it successfully. If you are a slow mover but consistent towards your work, there is no reason your efforts will fail. Small efforts which you repeat day in and day out results 100% success in due time course. It is always advisable to get some basic knowledge before you begin your journey to a great on line success. Here are some general points which explain in brief on the basic requirements of creating your first online identity.
1. Choose a descriptive and short domain name. It is essential to choose a good domain name. Dont go for any sub domain or free domain, but always have your own, as people will be remembering you with your name only. It should be a TLD i.e. yourbusinessname.com, .org, .biz and so on.
2. Select a quality host, which can provide you consistent uptime and have flexibility to upgrade or extend required features for running your site effectively. In general if you like to have a greater visibility of your website you should hire services from a experienced hosting company even if there cost is high.
3. Make your site plan first. Just open your notepad and write down what is your site all about, what it sells, how it sells, to whom it will sell, and other things. Create different sections of your site theme and note it point by point. It is always advisable in beginning; you should start with the basic functionality and upgrade it later on. This will give you an instant kick start and you can always enhance its functionality with fewer efforts.
4. Write a unique copy. If you can write good contents, you can make a strong presence in World Wide Web and well ahead with your competitors. Make a killer copy of your contents; it should be unique and relevant to your site theme. It is a word that sells into the market, if you feel you can hire an agency that are specialized in writing contents on given basic parameters. There are several of them available on net which you need to do some research before hiring one i.e. carefully analyzing there credentials.
5. Build a website which loads fast and navigated easily. Means your visitors should find easily what they are looking for. Dont make your site just for search engines but create one for your visitors so that they can brows your site without any hassles. Your design should be an eye catcher with less images and better content visibility. Hire a designer who knows about the website usability analysis, visibility, website utility and present your main theme visible within the design. In nut shell your website will be carrying your brand value and should be presented in a professional manner in front of your visitors.
6. Optimize your site. Do the basic optimization of your site for different search engines. Initially you need not to hire any SEO or apply any killer techniques, but do it yourself few things so that search engines can find your site easily i.e. writing a good title, description of the site, adding proper met tags a submit to the different directories and search engines. Once they crawl your site and index it properly, you can keep on adding relevant contents on pages. You need a lot of patience to get visible in search engines if you follow the ethical ways, as it provide you a longer stay and better visibility on web.
7. Market your site. A Business is all about what is it and how it is marketed. A well marketed site may virtually force a visitor to become interested and make them confident enough to buy the services from you. The basics of marketing is of your own knowledge and some preset parameters i.e. What you sell, How you sell, Where you sell, Who are your targeted potential clients, how much domain knowledge you have, What is the actual strength of your product and so on. Create effective sale letters, know your targeted customers, draw a plan and quickly start implementing that. A well drawn regular marketing plan combined with selective advertisement campaign, implemented steadily on right time can provide greater results on World Wide Web enable you to reach your goal successfully.
8. Promote your site. Promoting your site is a vital technique which can not be done in one day or overnight. To get desired results you need to work hard constantly so that you will be able to capitalize the maximum exposures on world wide and establish your solid online presence. You can publish a press release, write articles, manually add your site to different directories on section which is most relevant for your site theme, and distribute ezines, banner advertisements, and many more possible ways to promote it regularly on internet.
These are the basic and fundamental need to build an strong foundation for your online presence. Remember a tallest building on earth has the strongest foundation too that support its structure to stay longer on earth. Follow the ethical ways and simple rules and take a step towards building an foundation of your online empire.
About the author:
About the author:
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.netand its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.
http://www.i-wayhost.net(Straight Forward Host)
http://www.onlydevelopers.com(Open community for developers)
http://www.siplnet.com(Customized billing solutions)
The Click Fraud Problem & how to eliminate it.Christos VarsamisClick fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who is doing that?
Three main groups click on pay per click ads, without real interest in the offered goods:
People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.
Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.
This is a huge problem. There is no pay per click Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.
Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.
One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:
IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account's transaction utilization
IP address history - alert you to prior offenders
Another similar service is who is clicking who:
http://www.whosclickingwho.com
Other ways is the click fraud capture software like Click Auditor:
http://www.keywordmax.com/click_auditor.html
About the author:
Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com& http://www.internetmarketingsuccesstips.com.
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