Monday, April 30, 2012
Customer Acquisition: The Fourth Pillar of Social Media
2:09 PM | 
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Customer acquisition is the only pillar of social media that cannot stand alone. Brands can attract tens of thousands of fans and followers without ever acquiring a new customer or making a single sale attributable to the channel. Ouch!
via Social Media Today - The world's best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/vIaMi3AkHcQ/customer-acquisition-fourth-pillar-social-media
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