Sunday, April 29, 2012
Interactive Advertising Makes Inroads at America’s Malls
12:38 AM | 
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It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.On entering the mall, we saw a Fox-sponsored “Stop. Scan. Shop.” display driven by both QR codes and proprietary Fox images. The display featured a video monitor playing clips of movies, along with movie ads the featured QR codes. Passers-by could scan the codes with their phones and order the movie for delivery to their homes.
via Social Media Today - The world's best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/X9xA98pWg5I/interactive-advertising-makes-inroads-america-s-malls
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