Sunday, April 29, 2012

Optimize: How to Attract and Engage More Customers [Book Review]



in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing.



via Search Engine Watch - Latest http://searchenginewatch.com/article/2171148/Optimize-How-to-Attract-and-Engage-More-Customers-Book-Review

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