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This new middle class, from emerged countries, will define global consumption patterns and shape product functionality and appearance in future. It is doing already though of course we are more aware of the iPhone and iPad rather than the widespread innovations taking place in feature phones globally. The new middle class won’t exclusively define products but it will provide an alternative or diversity in product development and service expectations.



via Social Media Today - The world's best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Phrryb8POts/behind-social-business-new-middle-class