Wednesday, May 02, 2012
SMEs can win in the battle of the search and social giants.
The potential for the internet to be split off into separate community "bubbles" of audiences with similar interests, which may no longer lead to new discovery can be one result of multichannel fragmentation and user behaviour. The solution lies as much to do with David the SME site owner integrating and optimising content creation, distribution and marketing to reach across platforms and channels as it is to do with the clash of the search and social Goliaths!
via Social Media Today - The world's best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/61_NknOqI-w/smes-can-win-battle-search-and-social-giants
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