Black Hat SEO News

Treat the creation of online communities as you would any other line of business activity -- a community is not just a marketing vehicle. Define the strategic outcomes you want from the community, specify the audience it will serve, develop the business metrics and measures needed to report outcomes and the operational plans to build and run the community over time.



via Social Media Today - The world's best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/sY94EJTmQtw/strategy-first-platform-second-please