Wednesday, October 17, 2012
Dark Social? Are Our Analytics Missing Huge Chunks of Social Traffic?
12:53 PM | 
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Alexis C. Madrigal of The Atlantic thinks he's uncovered a huge problem in social media analytics--vast amounts of traffic are described as coming "direct" to sites through social networks when they're the result of link passing via email and IM that no one has visibility into--he calls this "dark social" traffic. Whoops! Did he just uncover a huge hole in our social metrics analysis?
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