Thursday, February 21, 2013

Extreme Brand Loyalty: Is this Apple Fan Going Too Far?

6:53 AM | Posted by Admin | Edit Post
Self-confessed Apple fanatic Rob Shoesmith plans to visit every Apple store in the UK. What inspires this level of brand adoration? And, determined to spend no money, can he really rely on crowdsourcing and social media to take care of his accommodation and bizarre transport plans?

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