Thursday, February 07, 2013
Interview with Social Media Strategist at Cisco on Social Engagement and Advocacy
6:53 AM | 
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"I also think the other big difference between B2C and B2B is the audience," says Houston. "B2C is not only a much broader audience, but appeals to a larger audience. Tons of people are interested in consumer products, but the audience in B2B is more of a finite audience – it requires a specific approach and targeted strategy."
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