Thursday, April 04, 2013

Mike Rice and Rutgers Basketball: A Lesson for All Brands

There's a lesson to be learned for brands in wake of the Rutgers men's basketball fiasco. How much trust can the public have in both Pernetti and Barchi? I, for one, have none and I have zero interest in hearing anything either one has to say about things such as "moving forward" and any use of the word "culture."

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