Sunday, April 14, 2013
Social Startup: HipLogiq
6:08 PM | 
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“Direct mail celebrates a 98% failure rate. We can drive a furniture store to a 46% conversion rate with 116 new prospects, or a restaurant to a 25% conversion rate with 900 new prospects,” says Bernie Perrine, CEO of HipLogiq and one of the founders of Kinko’s (now FedEx Office). “From a marketing standpoint, there hasn’t been an event like this.”
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