Sunday, June 16, 2013
New Study: The Widening Digital Gap between the Consumer and Marketer
1:39 AM | 
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Marketers are trying to take the easy route to personalization, mainly through “personalized” mass email blasts, and customers are seeing right through it. When asked “what frustrates you most about companies’ use of online communications,” 80% replied “too many unwanted email messages.”
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