Black Hat SEO News

Gamification is the carrot on the end of the stick. It’s the progress bar that tells you there’s a reward up ahead for all your time and effort. It’s the promise that if you perform a task, you’ll get something in return. The technique is used to incentivise the completion of an objective; typically to make an unappealing chore seem fun or to keep an audience glued to a process they already enjoy.