Monday, August 26, 2013
Selling to Mr. Spock
9:08 AM | 
Posted by
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Economists and strategy consultants suggest that people are mostly rational decision makers, persuaded by well-established rules of scientific evidence, logic, and the inexorable rules of mathematics. In other words – they treat buyers like Vulcans. But as with Mr. Spock, the truth for buyers is far more complex.
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