Wednesday, August 28, 2013

The Anatomy of a Successful B2B Influencer Program

2:08 AM | Posted by Admin | Edit Post
IBM orchestrated a highly effective B2B influencer marketing program. Learn the essentials of pulling such a program together from IBM's Global Director of Social Business, Tami Cannizzaro. "By year two, we scaled the program to 25 influencers and hired social media reporters to amplify the content," she says. "These social reporters tweeted, wrote short blogs and created shareable video content."
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