Monday, March 17, 2014
Dark Data and Measuring Invisible Impact in Your Facebook Community
11:57 PM | 
Posted by
Admin
In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of fans who engage daily by commenting and posting. These vocal fans are incredibly important, but they represent only a part of the story. Over 80 percent of brand fans are lurkers.
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