Tuesday, June 04, 2013
Brand Advocate vs. Brand Ambassador: What's the Difference?
8:24 AM | 
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At first glance, the phrases “brand advocate” and “brand ambassador” differ by about half a word – yet that half a word can put them a world apart. First of all, the biggest difference between the two is that while an ambassador is hired by the company and generally paid, an advocate is a consumer, operating on a purely voluntary basis.
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