Thursday, January 10, 2013
Businesses Face a Facebook Conundrum
10:24 AM | 
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The Los Angeles Times ran an article recently entitled “Is Facebook worth it? Film execs confide they may cut movie ads.” In it, they cite multiple sources who are unable to quantify the value of Facebook activity to sales at the box office. They also describe a growing frustration for movie studios about the decreased reach that Facebook’s new EdgeRank algorithm is delivering them.
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