Thursday, January 10, 2013

New Research: Organic Facebook Impressions Lead to a 76% Increase in Brand Website Visits

10:24 AM | Posted by Admin | Edit Post
Through comScore’s 2 million panelists, we were able to track behavior of those who saw our earned (or organic) Facebook impressions (among fans and friends of fans) and those who saw our paid Facebook impressions (Marketplace, Premium and News Feed sponsored ads) against a control group that did not see them.

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